UAE Grocery Sector Report 2024

According to the recent UAE Grocery Sector Report from Oliver Wyman last July 2023, almost 60% of UAE customers would be interested in shopping at a discount retailer, savings and value shopping is considered paramount, where satisfaction is driven by value (price and promotions) for 53%, 20% by quality, 18% by range and to 9% by service.

An interesting finding was that more than 90% of respondents deliberately seek fruit & vegetables produced in the UAE, showcasing their trust in local produce.

The survey also found that 60% of UAE respondents expressed interest in getting access to more services and offers through loyalty schemes, with F&B, payments and healthcare service being the most interesting options.